Welcome to my portfolio!
I’m a Product Designer with experience in B2B SaaS, Fintech, and AI. I align design decisions with business goals to create data-driven, user-centric solutions. With expertise in dashboards, scalable design systems, and cross-functional collaboration, I focus on practical, results-oriented designs that drive business outcomes.
After earning my BFA from the Rhode Island School of Design (RISD) in 2019, I spent five years in Seoul, refining my skills in user experience design and product strategy, collaborating closely with peer designers, product managers, and engineers to build impactful digital experiences.
Now based in Seattle, I believe that good design drives good business. I'm excited to share my journey and work with you!
⭐️ Core UX Projects
Spendit - Internal Tools UXUI
• Redesigned policy and dashboard tools to streamline finance workflows and reduce errors.
Spendit - "Jangboo" Design System
• Built scalable design system for web and mobile, improving team efficiency and UI consistency.
Spendit - Onboarding Tutorial
• Improved first-time user experience, reducing support tickets by 43% and increasing activation rate.
🧪 AI Design
Sispace – Virtual Shopping Mate
• Designed AI-based virtual assistant experience for lifestyle and e-commerce.
Bisit - AR Travel Assistant
• Exploratory AR app helping solo travelers navigate unfamiliar cities with real-time info.
🎨 Redesign
Card Registration UX
• Simplified the multi-step card input flow with error prevention and user guidance.
Sparklabs Web
• Designed responsive landing site for early-stage investors and startups.
Coupang Eats App
• Refreshed key flows for usability and modern branding alignment.
| B2B SaaS, FinTech, A.I.
| User-driven, Intuitive, Strategic Design
| Based in Bellevue, WA